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A celebration of Bollywood at the 64th Festival de Cannes
the 22.04.2011 at 12:00 AM
Bollywood - The Greatest Love Story Ever Told, is the title of a feature film produced by Shekhar Kapoor exclusively for the Festival de Cannes. It will be screened out of competition during the 64th Festival that runs from the 11th to the 22nd of May.
It all began with a conversation with ShekharKapoor, a member of the Cannes Jury in 2010. Why not make a film that brings together the most beautiful moments in the history of Indian musical films, with all their moving pageantry and dance? A few months later, there was Bollywood, The Greatest Love Story Ever Told. It is a swirling and poignant montage in which Shekhar Kapoor, Rakeysh Omprakash Mehra and Jeff Zimbalist pay tribute to this cinema genre that has contributed to establishing India’s identity in the eyes of the world and to making Mumbaione of the world capitals of film history.
"We love it. We hate it. We see it as regressive. We see it as modern. We need to breathe it to feel alive. Some say it is the only culture that holds India together. Some say it gives identity and individuality to 25 million Indians that have left her shores and who's third generations that are still addicted to it. That’s Bollywood!”
Bollywood - The Greatest Love Story Ever Told
Direction Rakeysh Omprakash Mehra et Jeff Zimbalist
Production : Shekhar Kapoor & UTV Motion Pictures with Ronnie Screwvala and Trishya Screwvala.
India, 2011, 81mn